4 posts tagged with "segmentation"

Would you like to catch bugs before your users do? If your answer is yes, then learning how to implement user targeting in your next feature release is essential. The core idea behind user targeting is to control who gets a new feature or experience.

In situations where you need to test a new feature with a smaller audience first, user targeting helps you learn from real users without putting the full release at risk.

Coming up, we'll discuss two ways to implement user targeting using ConfigCat: deterministic targeting, where you hand-pick exactly who gets the feature by name, email, company, or any other attribute you know about your users, and percentage targeting, where you define percentage groups and let users land consistently in the same experience every time.

Picture this: You’ve added a new feature to your software, linked it to a feature flag, and deployed it to production. Now, you’d like to enable this feature for a subset of your users to get their feedback before you take the leap and roll it out to everyone.

But who gets to see this new feature first? How do you choose the first user segment? How do you use feature flag rules to target them?

Good to know: Feature flags let you launch new features and change your software configuration without (re)deploying code.

Let’s look at some typical real-world examples of how you can do canary releases using ConfigCat.

Scenario: You’ve thought up a small change for your app. You write and test the code, and everything looks good. As you’re about to push it into production, you stop and ask yourself, “Will the users like this?”

You start having doubts, that maybe the idea isn’t as good as you previously thought. Still, you continue to have a strong feeling that it’ll make your app better.

One solution to this dilemma is to gradually introduce the change to a portion of users and track its impact on them. This is called A/B testing, and it’s a simple, low-risk way of letting your users pick which variant yields better results.

Separating your customers into distinct segments will help your product in all sorts of ways. It can help you track the usage of your app in a more meaningful and granular way. It can also reveal how specifically different segments behave differently, which will help you prioritize future feature development as well as focus your marketing efforts.