Skip to main content

2 posts tagged with "AB testing"

View All Tags

· 9 min read
Ibrahem Abukhalil

Most companies believe they understand the customer, only to be shocked when their customers behave differently than what they expected, either intentionally or unintentionally. That's where A/B testing comes in to kick all these doubts and prevent the shock.

We’ll play around to see how A/B testing works with ConfigCat’s feature flag management service to take your experiments to the next level by giving you the ability to remotely control and configure your features without going back to the code.

· 6 min read
Peter Csajtai
Gergely Sinka

This is a step-by-step guide on implementing an A/B testing scenario using ConfigCat and visualizing the results in a funnel with Amplitude. There is a working sample application on GitHub if you want to follow along.

A/B test illustration