5 posts tagged with "testing"

Let's say you've just built a new feature, but it's not ready for a full release just yet. So, you decide to test it with a small group of people.

You can go about it in two ways - deterministic or random. The first way lets you specify people by name, email, company or any other attribute you know about them. The latter uses fancy math and probability to randomly assign users into groups. Let's see how you'd accomplish both using ConfigCat's feature flag services. For context, ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

When it comes to releasing new features or changes in software, we can rely on A/B testing for making informed decisions. In this type of testing, we can measure the impact of the new change or feature on users before deciding to deploy it. By doing so, we can carefully roll out updates without negatively impacting user experience.

Most companies believe they understand the customer, only to be shocked when their customers behave differently than what they expected, either intentionally or unintentionally. That's where A/B testing comes in to kick all these doubts and prevent the shock.

We’ll play around to see how A/B testing works with ConfigCat’s feature flag management service to take your experiments to the next level by giving you the ability to remotely control and configure your features without going back to the code.

This is a step-by-step guide on implementing an A/B testing scenario using ConfigCat and visualizing the results in a funnel with Amplitude. There is a working sample application on GitHub if you want to follow along.

Separating your customers into distinct segments will help your product in all sorts of ways. It can help you track the usage of your app in a more meaningful and granular way. It can also reveal how specifically different segments behave differently, which will help you prioritize future feature development as well as focus your marketing efforts.