2 posts tagged with "testing"

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Amplitude and ConfigCat: A Guide on User Segmentation with Custom User Attributes

Jan Sipos

Jan Sipos

One good test is worth a thousand expert opinions.

Separating your customers into distinct segments will help your product in all sorts of ways. It can help you track the usage of your app in a more meaningful and granular way. It can also reveal how specifically different segments behave differently, which will help you prioritize future feature development as well as focus your marketing efforts.

Graphs and charts representing user segmentation

An In-depth Look into User Targeting

Jan Sipos

Jan Sipos

One good test is worth a thousand expert opinions.

Let's say you've just built a new feature, but it's not ready for a full release just yet. So, you decide to test it with a small group of people.

Image with sticky notes

You can go about it in two ways - deterministic or random. The first way lets you specify people by name, email, company or any other attribute you know about them. The latter uses fancy math and probability to randomly assign users into groups. Let's see how you'd accomplish both using ConfigCat.