In a traditional software development workflow, whenever there are updates or feature releases to be made, they are typically tied to a single major deployment to production. As a result, the frequency of feature delivery is slower and a lot riskier because there’s a lot more at stake with each deployment if things don't go as planned.
That is to say that releases should not be tied to deployments but rather, decoupled from them. Due to this reason, in a continuous delivery environment, it is considered best practice to decouple feature releases from deployments as it allows for more incremental releases.
Hence, understanding the concept of decoupling releases from deployment and how feature flags can make that possible is a key for any team.