Software development is a really challenging endeavor. A lot of time and energy has to go into making sure that customers like what you're building for them.
Many people make the mistake of thinking that product development mainly consists of coding. Developing a product (ideally) needs specialists, managers, tactics, and various tools. A good idea can indeed go a long way, but if you want to give your product the highest possible chance to penetrate the market, then you need to allocate all possible resources that you have available to throw at it.
This implies that you should work smarter, not harder. Slow traditional deployments often cost more and take up a ridiculous amount of time. Thankfully, integrating Feature Flags into your deployment strategy can speed up this process.