Your Cat-Scan Summary
Overview
Industry
Advertising Services
Company Size
501-1000 employees
Using ConfigCat Since
2022
Use Case
Feature rollouts, user targeting, A/B testing
Key Wins
Multi-team releases, faster experiments, safer deployments, and more control for both engineering and product teams
Who is behind the flag?
About MiQ
MiQ launched in 2010 and has grown into a global player with more than 1,000 employees and 20+ offices. What sets MiQ apart? Their secret recipe is deep programmatic expertise, data science smarts, and their own proprietary platform, MiQ Sigma. The result: clients get campaign insights, audience strategies, and optimization tools, all in one interface.
The Purr-fect Stack
Tech Stack & Development Culture
Innovation at MiQ is powered by a team of over 100 engineers who build and scale from the company's Center of Excellence. Their tech stack features microservices on AWS, Kubernetes, Node.js, Python, React. ConfigCat fits right in, giving both backend and frontend teams the freedom to control features as needed. With MiQ Sigma at the heart of everything, clients enjoy faster and better media planning every day.
“ConfigCat plays a vital role in product development, especially during feature rollouts (gradual or targeted), A/B testing new experiences, and emergency toggling of features without requiring redeployments.”
Before ConfigCat Walked In
The Challenge: Keeping Up with Growth and Innovation
Rolling out new features used to be tricky. Teams had to rely on hardcoded flags and environment variables, which made releases slow and complicated. Quick changes or rollbacks could be stressful, and experimenting was never as smooth as the team wanted. MiQ needed a more reliable and flexible way to control releases without putting a brake on progress.
How the Cat Saved the Day
The Solution: Smarter Feature Flag Management for Everyone
ConfigCat was the game-changer MiQ needed. Today, feature flags are at the heart of every rollout. Gradual releases, safe experiments, and even emergency toggling are now part of everyday life. Engineers can manage releases with confidence, and product managers decide exactly which users see which features. Targeted rollouts, user segmentation, and detailed change tracking all help MiQ stay transparent as they build the next big thing.
“During the MiQ Sigma release, we coordinated updates across multiple micro-frontends and services. With ConfigCat, we managed a multi-team, multi-region rollout and could toggle features as needed, monitor performance in real time, and avoid extra redeployments. The whole release was smoother than ever, and everyone felt like a winner.”
Why They Picked the Cat
Why MiQ Chose ConfigCat
The team looked at plenty of options, from Firebase Remote Config to LaunchDarkly and even their own internal tools. ConfigCat won them over with its simplicity, straightforward pricing, and a friendly user interface that works for everyone. Helpful support and a smooth onboarding experience made the choice even easier.
“ConfigCat stood out for its simplicity, transparent pricing, and excellent developer support. The onboarding was easy for everyone.”
From Meow to Wow
Future Outlook: Expanding AI-Driven Capabilities and Global Reach
The MiQ adventure is only getting bigger. This year, they plan to unlock even more AI-powered planning in Sigma, reach new global clients, and launch new features faster than ever. With ConfigCat, the team feels ready for anything and can keep delivering magic with every release.
Is ConfigCat a Fit for You?
Give Your Releases Nine Lives with Feature Flag Management
MiQ's journey shows just how much easier life gets with the right feature flag management tool. ConfigCat gives your teams the power to move quickly, stay flexible, and deliver features with total confidence. If you want your next release to go smoothly, ConfigCat is the helping hand paw you need.
