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3 posts tagged with "business success"

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Build vs. Buy Feature Flags: Costs, Trade-offs, and When to Build Your Own

· 18 min read
David Herbert
Turning deep tech into stories developers actually want to read.
Eszter Valentinyi-Harmath
Marketing in the heart, front-end in the mind, Nutella in the veins.

Most homegrown feature flag systems start small: a boolean in a config file or a database table.

For a few temporary flags in one application, that may be enough. The complexity begins when other services need the same flag, product wants a gradual rollout, support needs customer-level access, or security asks who changed what.

At that point, you are no longer managing a boolean. You are operating shared release infrastructure. The build-versus-buy decision depends on how far you expect that infrastructure to grow and who will own it once the original project is finished.

ConfigCat vs In-House Feature Management cover

Decision Makers vs. User Personas

· 9 min read
David Herbert
Turning deep tech into stories developers actually want to read.

In business and marketing, decision-makers and user personas are like chess pieces. One, the decision maker, holds the power, making key moves that decide the fate of products and strategies. The other, the user persona, embodies the target audience, guiding the direction of marketing efforts and product development.

Decision makers vs user personas cover

Using Feature Flags to Enhance E-Commerce Shopping

· 7 min read
David Herbert
Turning deep tech into stories developers actually want to read.

In a world saturated with e-commerce platforms, the difference between a mere visitor and a loyal customer often hinges on the shopping experience they encounter. Think about it: Why do customers repeatedly flock to giants like Amazon and other online shops with unique offerings? It's the shopping experience, that personal touch—the sensation that the online store knows exactly what they're looking for, even before they do.

Feature flags in e-commerce cover