A/B Testing with ConfigCat and Google Analytics
· 11 min read
Suppose you come up with an idea to improve the conversion rates on your website. You could implement the idea and roll out the changes to all users. But what happens if the idea is only good on paper and fails in reality? In cases like this, conducting an A/B test is an excellent way to validate your idea.
In the upcoming sections, we'll learn how to set up an A/B test using ConfigCat feature flags and visualize the test's data in Google Analytics.
