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Using Feature Flags to Enhance E-Commerce Shopping

· 7 min read
David Herbert
Changing the world, one line of code at a time

In a world saturated with e-commerce platforms, the difference between a mere visitor and a loyal customer often hinges on the shopping experience they encounter. Think about it: Why do customers repeatedly flock to giants like Amazon and other online shops with unique offerings? It's the shopping experience, that personal touch—the sensation that the online store knows exactly what they're looking for, even before they do.

Feature flags in e-commerce cover