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· 9 min read
David Herbert

In a world where customers are diverse and ever-changing, user segmentation provides the roadmap for businesses to navigate the intricacies of their target audience. Clearly understanding your target audience is crucial for success, especially in today's global business landscape and often broad user base. User segmentation isn't just a fancy term; it's a game-changer for business and marketing. When you really get what makes each user group tick, you can make marketing magic happen, keep customers happy, and watch your business grow.