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3 posts tagged with "business"

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· 6 min read
David Herbert

Experimentation, at its core, is about navigating through the unknown, testing new ideas, and iterating based on feedback and results. It's a practice that could be applied to the business world, where hypotheses are formed, tested, validated, or refuted. This approach is crucial in an environment where customer preferences and market dynamics constantly shift rapidly.

Feature flags for experimentation and growth hacking cover

· 9 min read
David Herbert

In a world where customers are diverse and ever-changing, user segmentation provides the roadmap for businesses to navigate the intricacies of their target audience. Clearly understanding your target audience is crucial for success, especially in today's global business landscape and often broad user base. User segmentation isn't just a fancy term; it's a game-changer for business and marketing. When you really get what makes each user group tick, you can make marketing magic happen, keep customers happy, and watch your business grow.