It has become very common to use e-commerce websites to conduct shopping. Today, e-commerce is a large and competitive market with many options for consumers to choose from. Because of this, E-Commerce companies need to find ways to differentiate themselves and retain customers. One popular method that companies use to improve their website's performance and drive up sales is to conduct A/B testing.
By doing A/B tests, businesses can test different versions of their web pages and app features to see which ones perform best with their audience.