Feature Flags in the Age of AI: Complexity, Data, and Finding the Right Balance
· 5 min read
The feature flagging and experimentation space is heating up fast. OpenAI’s acquisition of Statsig shows just how important feature flag management has become and signals that the industry is moving toward AI-assisted, data-driven systems that optimize every release automatically.
This isn’t just another headline in the AI news cycle. It’s a sign of where software delivery is heading: toward AI-assisted, data-heavy development workflows where every release is measured, analyzed, and optimized.
For some teams, that’s the dream. For others, it’s just another layer of complexity standing between them and shipping code.
