The role of feature flags in A/B testing
· 9 min read
Ibrahem Abukhalil
Everything is understandable.Most companies believe they understand the customer, only to be shocked when their customers behave differently than what they expected, either intentionally or unintentionally. That's where A/B testing comes in to kick all these doubts and prevent the shock.
We’ll play around to see how A/B testing works with ConfigCat’s feature flag management service to take your experiments to the next level by giving you the ability to remotely control and configure your features without going back to the code.
