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4 posts tagged with "a/b testing"

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· 8 min read
David Herbert

It's no secret that a higher user engagement rate translates to increased customer loyalty and, subsequently, a higher ROI. However, keeping users engaged in an increasingly competitive market is akin to striking gold in your software product. The journey towards amplifying user engagement often feels like navigating through a dense, enigmatic forest with no clear path in sight.

Engaging users isn't just about having an aesthetically pleasing interface or a groundbreaking product; it's about continuously optimizing the user experience and adapting to user feedback in real time. So, how do seasoned developers and product managers maneuver through this forest and emerge triumphant? One powerful torchlight in this scenario is the use of feature flags.

illustration of users engaging with features

· 8 min read
Roxana Halați

Knowing what your customers expect is one of the most difficult challenges when developing a product. Your team may prefer a particular color scheme, whereas your customers may prefer a different one. Fortunately, even if you're updating as you go, you don't have to read customers’ minds.

Including A/B testing in your development process can help you ensure that you're always in sync with your customers and never have to second-guess your decisions. Furthermore, it is simple and inexpensive, and it has the potential to significantly improve the success of your work.

A/B testing in Java

· 7 min read
Chavez Harris

Suppose you have two variations of a software product but you're not sure which one to deploy. The solution would be to conduct an A/B test in which you can release each variation to a small percentage of users. This would allow you to gather concrete evidence from real users to help you decide which variation is better without affecting your entire user base. This type of testing has proven to be useful by many software companies around the world to scale and streamline their products and services.

Cover photo

· 9 min read
Zayyad Muhammad Sani

A/B testing answers the question: "Which of these versions will bring me better results, A or B?". It allows you to test two variations of a page to see which has a more positive impact. This could mean increased sign-ups for a landing page, more purchases on an e-commerce store, or even smoother user processes in an app. It all depends on what you want to improve. How does A/B testing work though?

A/B Testing Cover